We Are Cow Ecommerce & Online
Digital | E-commerce Website Design and Development, CRO.
- Online sales up 100% for the UK’s leading vintage fashion retailer
The leading independent vintage fashion retailer in the UK
With four successful shops in Manchester, Nottingham, Birmingham and Sheffield, We Are Cow offers a huge selection of affordable vintage clothing and accessories sourced from around the world. Inspired by trends and styles from the street, its authentic take on vintage fashion includes many one-off pieces and handmade pieces by their Rework Team.
E-commerce Website Design and Development
We set about creating a more streamlined user journey and experience. So we built a Magento site from the ground up, taking a highly visual approach which was the perfect fit for the We Are Cow brand. Online sales doubled in the first year, with steady increases in traffic and transactions every subsequent month.
Conversion Rate Optimisation
Since the new site launched, we’ve continually monitored it – and analysed the consumer data it generated. This led to a full User Experience (UX) audit which identified several ways to enhance the user journey – through both new features and by making various adjustments to the Magento platform. These included:
- New ‘mega menu’ to make searching for products even easier
- New streamlined checkout process
- New highly visual product pages
- Improvements to the search function’s discoverability
- More powerful filtering and sorting functions
- Strengthened performance and security