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Holdens gets to the heart of a new arts sector branding brief


Over the past decade, we’ve built a reputation as the creative agency of choice for many brands in the arts and entertainment sector. Now, Salford-based Art With Heart has called on Holdens for a branding and website design brief.

Art With Heart creates meaningful artistic experiences that support personal and collective growth to instigate social change. It delivers performances, projects, exhibitions, workshops, training and public speaking in both traditional and unexpected places, such as theatres, museums, schools and occasionally trams.

The organisation has tasked us with developing a new brand identity, website and print materials that represents the relevant, meaningful artistic experiences it creates; positioning the brand and its core marketing proposition clearly – Performance, Participation and Education.

Our team has already got to work on creating a new brand identity and website that feels accessible to Art With Heart’s broad audiences, focusing on the user experience and showcasing the organisation’s work to private and public funders.

Ted Holden, managing director at Holdens, said: “We’re thrilled to be working with Art With Heart, an organisation that is really leading the way in terms of encouraging and engaging women, young people and isolated communities in the arts.

“The arts, especially theatre, are in our DNA here at Holdens, with many of the team having worked in the sector as writers, performers and teachers.

“Art With Heart joins a long list of brands that recognise and value this passion, alongside our wider creative and integrated marketing expertise.”

Want to know more about our arts and entertainment experience? Take look at our case studies.

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